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Cambridge Commodities Named Exclusive Distributor of Baobestâ„¢ Powder in the UK

Wed 26 Jul 2017

Cambridge Commodities Named Exclusive Distributor of Baobestâ„¢ Powder in the UK

We are pleased to announce that Cambridge Commodities is the exclusive UK distributor of Baobab Foods’ Baobest™ powder in the UK.

Baobest™ powder is organic, wholefood and packed with nutrients and antioxidants, sourced from the African baobab fruit.

Clare Baker, head of product development at Cambridge Commodities said:

“We are very excited to announce that Cambridge Commodities is the exclusive UK distributor of Baobest™ powder. Consumers continue to look for ethical and naturally derived ingredients in their food and Baobest™ offers an organic, sustainable solution to this demand. It is high in calcium, iron, magnesium, contains 50% fibre and is rich in natural electrolytes. In addition to this, Baobest™ powder has a high ORAC score of >140,000mcg.

“Not only does Baobest™ offer functional benefits, it is harvested by hand from wild baobab trees in southern Africa, creating a sustainable income for local people and helps to protect the ancient baobab tree.”

Sustainable Harvesting

The baobab fruit that is used to produce Baobest™ powder is harvested in southern Africa. The fruit is picked by hand from wild-growing trees at the optimum time to ensure it contains maximum nutrients. Using best practice forestry techniques, Baobab Foods help to ensure that the supply of baobab is managed sustainably.

Production

After the fruit has been harvested, each baobab pod is split open and the chunks of dried fruit pulp are removed. Once the seeds have been separated from the pulp, it is milled down into a fine powder.

Benefits of Baobest Powder

Baobab is a well-known African superfood due to its impressive nutrient and fibre content. It is naturally high in antioxidants, fibre, electrolytes and an excellent source of vitamin C. Baobest™ powder is highly bioavailable which means the antioxidants and nutrients are absorbed by the body.

Baobest™ powder is packed with antioxidants and essential minerals for everyday health. It contains natural plant fibre which is key for digestive health and support. Baobest™ powder is high in calcium, iron, potassium, mangesium, vitamin B3, B6 and C.

The electrolyte content of Baobest™ powder helps to aid muscle recovery post-exercise, making it ideal for sport applications.

Henry Johnson, European sales manager at Baobab Foods said: “We are excited to be working with Cambridge Commodities to bring Baobest™ powder to the UK. Upon meeting their team, it was obvious to us that they are an ideal fit.

“Most early adopter healthy food brands already have baobab scheduled in their R&D pipelines. However, Baobest™ powder's versatility as an ingredient and natural functionality as a superfood is also bringing it to the attention of mainstream food brands and retailers. We believe Baobest™ powder has huge potential in the UK.”

Baobest™ powder is suitable for the following sectors:

  • Beauty
  • Health & wellbeing
  • Sports nutrition
  • Functional food and drink

Baobest™ powder can be used in a variety of product applications including:

  • Powder blends
  • Ready-to-bake
  • Snacks
  • Bars
  • Cereal
  • Drinks
For further information and to request a sample, please contact us.